World Class Data Organizations (WCDO) intentionally invest in and build their data cultures to create business value. These businesses integrate data into daily activities beyond report or dashboard reviews. Employees know what data elements represent, how to access them, and how to use them to create new insights.
WCDO and SQL Server 2016 (pdf) presents the primary characteristics and activities of WCDO's and expands on some of the features of SQL Server 2016 designed to enable those activities.
This is the slide deck presented on June 30, 2016, and the beginning of a series of presentations I will deliver on this topic.